The holiday season officially begins with the Merry McMinnville Downtown Open House, a festive evening of shopping, sipping, and community spirit in historic downtown McMinnville. Stroll along Third Street as boutiques, tasting rooms, and restaurants welcome guests with special offers, holiday treats, and seasonal cheer. It’s also the kickoff of the Merry McMinnville Scratch-Off Program, where shoppers can earn prizes just for supporting local businesses. With twinkle lights in the trees, storefronts dressed for the season, and a warm, small-town energy that can’t be replicated, the Downtown Open House is your invitation to start the holidays the McMinnville way - local, lively, and full of joy.